Research pROPOSAL Example | Topics and Well Written Essays - 500 words

Research Proposal Example The problem becomes all the more significant because, as evidence suggests, â€Å"biological, psychological and social factors are all important in understanding the causes of eating disorders† (Keel & Levitt 58). This paper attempts to identify this problem as a major and widespread health concern in the US and will also try to examine various measures to counter the problem. The research will be conducted on the premise that eating disorders are a widespread health issue in the American society and it will focus on the following research questions: Eating disorders are a widespread problem in the US and in order to contain this menace authorities should attempt to create awareness among the citizens about its causes and effects as well as preventive measures. The researcher proposes to conduct the research mainly using secondary sources, in terms of available literature on the topic. The research will be conducted within the campus, using library resources, internet etc. In addition, wherever feasible, the researcher will also attempt to gain some primary data from within the community sources by interviewing a sample population of a few patients ailing with the problem. Besides, the researcher will also explore the possibility of obtaining information from healthcare professionals including dieticians. The paper, towards the end of the introduction, will contain the thesis statement that â€Å"Eating disorders are a widespread problem in the US and in order to contain this menace authorities should attempt to create awareness in the citizens about its causes and effects as well as preventive measures.† Concepts about beauty in the modern day require people to become thin and thus young females and males ignore the need for balanced diet in the hope to become leaner and thereby develop eating disorders. In order to attain a

How does online shoppers' behaviour differ from traditional shoppers Essay

How does online shoppers' behaviour differ from traditional shoppers (see full queation attch on folder) - Essay Example This essay examines the various factors that influence the differences between traditional shoppers and online shoppers, namely, price awareness or sensitivity, size preference, brand perception or loyalty, economic and non-economic motivations, information availability, impulsiveness, and the buying process. Contents Page Section Title Page Number I. Introduction 5 1.1. Problem Statement 6 1.2 Research Rationale 6 II. Review of Related Literature 7 2.1.Differences between Traditional Shoppers and Online Shoppers 7 2.2. The Buying Process 8 2.3. Impulse Buying 9 2.4. Information Availability and Search Costs 10 2.5. Non-Economic Motives 15 2.6. Economic Motives 19 2.7. Brand Loyalty and Size Preference 21 2.8. Price Awareness/Consideration 23 III. Conclusions 24 I. Introduction In reaction to the rapidly changing and enlarging online business activities, scholarly studies on electronic commerce, or e-commerce, is increasing dramatically, as well. A wide range of research topics has b een studied by scholars from a variety of disciplines. Digital technology has generated new ideas and led to major transformations in people’s communication, interaction, and behaviour. The concept of ‘e-commerce’ mainly denotes the process of information exchange and transactions between commercial entities and consumers (Kim et al., 2002). E-commerce provides retailers new ways of reaching consumers and penetrating markets previously inaccessible. A particular area of research on e-commerce is the difference between consumers’ behaviour online and in traditional shopping contexts. In spite of the dramatic increase of online businesses and well documented rivalry between traditional and online stores, there is a surprising lack of empirical research on behavioural differences between online shoppers and traditional shoppers. According to Close (2012), research subjects on this field are primarily interested in identifying disparities in shoppers’ p urchase behaviour and decision-making processes, and providing interpretations of the discovered behavioural differences. 1.1. Problem Statement Traditional shopping and online shopping have numerous differences, as well as similarities. Online shopping could offer interactive activities, convenience, and expediency, and the traditional or, also referred to as brick-and-mortar, shopping could offer customers actual experience with products and/or services and a more relaxing shopping environment (Hoyer & MacInnis, 2008). Both online and traditional stores are exerting considerable efforts enhancing their services. This essay investigates how online shoppers’ behaviour differs from traditional shoppers. In order to provide a comprehensive analysis of the issue, this essay examines the various factors that influence the differences between traditional shoppers and online shoppers, namely, price awareness or sensitivity, size preference, brand perception or loyalty, economic and non-economic motivations, information availability, impulsiveness, and the buying process. 1.2. Research Rationale This investigation is carried out due to the continuous expansion of e-commerce, which, consequently, influences consumer behaviour. It is important to understand the behavioural differences between traditional shoppers and online shoppers, especially for marketers and entrepreneurs, because such differences are indicative of the strengths and weaknesses of each shopping medium. II.